Cloze Review (2026)25 Free Chats, Then $49/mo
Two things to weigh, and the first is the price itself.
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Pricing (2026)
✓ Pricing re-verified 4 Sep 2026
| This tool | $49 | 6th cheapest of 7 |
| Cheapest | $4.99 | AskNest |
| Median | $19 | |
| Most expensive | $90 | Gorgias |
Entry price per month, USD. Our own dated readings of 7 customer support tools — not a market survey, and cheapest is not best.
Free plan available: 25 AI conversations a month, up to 100 synced products, core assistant customisation and 7 days of conversation history. Paid tiers are Starter $49, Pro $99 and Scale $199 a month, each with $0.10 per additional AI conversation and a 3-day free trial. Starter covers 250 conversations a month and 1,000 synced products, with full customisation and 30 days of insights.
Pro covers 750 conversations and 10,000 products with advanced insights and 90 days of history, and Scale 2,000 conversations, unlimited products, a year of history and priority support. All charges are billed in USD and recur every 30 days. Worth knowing before you install. The vendor's own site, cloze.bot/pricing, advertised a different and cheaper ladder on the same day: Free forever with 50 conversations a month, Pro $29 a month and Business $79 a month.
On that page both paid tiers say unlimited conversations rather than a monthly allowance. Our link goes to the App Store listing, so the $49/$99/$199 ladder, with its caps of 250, 750 and 2,000 conversations, is what you pay when you install there. The screenshot further down is their own page exactly as we captured it. Developer Optify, Lyon, France; the app launched 24 April 2026, carries Shopify's “Built for Shopify” badge and had no reviews at all at the time of writing.
Re-read on 4 September 2026: both ladders still stood exactly as described above, and the listing had gained its first review — a single five-star note left on 14 August 2026 by a French store eight days in. Plans change — always verify the live price on their site.
What the pricing page doesn’t say
On the same day, the App Store listing sold this at $49, $99 and $199 a month for 250, 750 and 2,000 conversations. The vendor's own site sold it at $29 and $79, with unlimited conversations on both paid tiers. The screenshot below is that page. Two prices and two different meters for one product is not a discount you can claim, it is an inconsistency to ask about before you pay.
The second is the track record, or the absence of one. The app launched 24 April 2026 and, as of 4 September 2026, carries exactly one review — five stars, left after eight days of use. So there is next to no merchant experience to lean on, and the “Built for Shopify” badge is a technical bar, not a verdict on the answers. Also note what a conversation costs when it goes wrong.
An assistant wired to live inventory and order tracking is answering with your data, and the free tier's 25 conversations a month is enough to test the tone but not enough to see it handle a bad day. The 3-day trial on paid plans is short for a support tool.
What Cloze does
AI shopping assistant for Shopify: a chat widget wired to your live catalogue, inventory and knowledge base that answers product questions, compares items, tracks orders and hands off to a human. Free for 25 conversations a month; paid runs $49, $99 or $199 a month on the App Store, with extra conversations at $0.10. New listing: no reviews yet as of 19 Aug 2026.
When the paid plan is worth it
There is arithmetic in this pricing that is worth two minutes, because the overage rate is cheaper than the plans themselves. Every paid tier charges $0.10 for a conversation beyond the allowance. Inside the allowance you are paying $0.196 a conversation on Starter ($49 for 250), $0.132 on Pro ($99 for 750) and $0.0995 on Scale ($199 for 2,000). So the included conversations cost more than the extra ones on both of the lower tiers, and upgrading only starts to pay at a precise point.
Starter plus overage costs $49 plus ten cents a conversation; that equals Pro's $99 at exactly 750 conversations. Pro plus overage equals Scale's $199 at exactly 1,750. Below those two numbers, staying put and paying the overage is the cheaper choice, and the difference is real money at volume. What the tiers do buy outright is catalogue size and memory. Free syncs 100 products, Starter 1,000, Pro 10,000 and Scale unlimited — so a large catalogue can force a tier regardless of conversation volume.
History runs 7 days, 30, 90 and a year, which matters only if you plan to actually read the insights. Then there is the awkward part, and it is bigger than a discount. On 19 August 2026 the vendor's own site was selling this as Free with 50 conversations a month, Pro at $29 and Business at $79 — and on that page the paid tiers advertise unlimited conversations, not an allowance.
The App Store listing our link lands on rations the same product at 250, 750 and 2,000 conversations for $49, $99 and $199. So the two pages differ on the price and on the meter itself, which makes the arithmetic above worth doing only if you install through the App Store. We cannot tell you which page is current, and the vendor does not explain the gap anywhere we could find.
Read both, and ask them directly which applies to a Shopify install before you pay for a tier.
How to actually use Cloze
Start on the free tier and read every one of the 25 conversations rather than counting them: what you are testing is whether the answers are right about your products, not whether the widget looks good. Feed it your worst cases first — the item with three near-identical variants, the policy question you get every week, the order that shipped late — because those are the conversations that cost you a customer when they go wrong.
Set the human handoff up before you go live, not after. When you do move to a paid plan, count your likely monthly conversations first and compare staying on the lower tier with overage: Starter plus $0.10 a conversation only becomes more expensive than Pro past 750 conversations, and Pro only loses to Scale past 1,750. And before you pay anything, ask the vendor which page applies to a Shopify install — their own site quotes lower prices and unlimited conversations, the listing quotes higher prices and a monthly cap, and that answer changes the whole calculation.
Distilled from apps.shopify.com/cloze and cloze.bot/pricing, both read 19 August 2026.
More on Cloze
Everything we publish about Cloze links back here — the review stays the honest hub:
The ex-banker filter — the same yardstick on every review (how we review): My ex-banker filter is simple: does Cloze remove a real cost — time, errors, missed revenue — bigger than what it charges?
Frequently asked questions
What should I weigh before buying Customer Support software?
Judge it on evidence rather than adjectives. Look for a published security page, single sign-on and role controls on the plan you would actually buy (they are often gated to higher tiers), a status page with real incident history, and a clear answer on where your data is stored. If the tool will hold anything sensitive, those four answers matter more than any feature comparison.
Is this a hands-on review of Cloze?
This is a researched assessment, not a hands-on test — where we've used a tool ourselves, we say so explicitly. We name what each tool is genuinely good and bad at, and we earn a commission only if you sign up, at no cost to you.
- Read 2026-08-19, re-verified unchanged 2026-09-04 on apps.shopify.com/cloze, listed as “Cloze: AI Shopping Assistant”.
- A dated screenshot of that pricing page, kept on this site as the receipt.
Others in this category
The customer support tools closest to Cloze that we have also reviewed. They overlap rather than match:
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