By Daan Haket · Researched and written with an AI assistant · who does what
The credit system has two rates: $0.03 for credits you buy deliberately and $0.04 for backup credits that fire automatically when you run out — a 33% premium for not noticing.
support and sales teams that already text customers from personal phones and need a shared, compliant inbox with a record of who said what.
you send marketing blasts rather than conversations — that is a different product and priced per message elsewhere; also skip it if your volume is low enough that a shared inbox on your existing helpdesk covers it.
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✓ Pricing re-verified 11 Oct 2026
| Plan | Price | What you get |
|---|---|---|
| Essentials | no published price | 600 minimum included message credits a month, three agents, three-year conversation history |
| Pro | no published price | 2,000 minimum credits, five agents, unlimited history, Salesforce, custom roles |
| Enterprise | no published price | quote |
Summarised from the pricing notes below; the notes carry the conditions.
Amounts unchanged since 2026-08-01. Add-on message credits $0.03 each, bought in advance; backup message credits $0.04 each, Textline's automatic fallback when you run out mid-conversation. A $15 monthly 10DLC campaign fee applies if you use a 10DLC long code; the same page states that toll-free numbers do not carry a monthly registration fee. NEW since the last reading: the page now names three tiers with their inclusions but still no prices — Essentials (600 minimum included message credits a month, three agents, three-year conversation history), Pro (2,000 minimum credits, five agents, unlimited history, Salesforce, custom roles) and Enterprise (quote).
HIPAA-compliant plans are charged an additional fee. Note for future readers: the per-feature tooltips on this page are unfilled placeholder copy, so the feature names carry no explanation. Re-verified 11 October 2026: plan names, inclusions, the $0.03 and $0.04 credit rates and the $15 10DLC campaign fee are unchanged, and still no plan price is printed. Textline's help article 'All About Textline's Various Message Credits' (updated 26 May 2026, read 11 October 2026) adds what the pricing page leaves out: Add-On Credits can be bought only once per billing cycle, Backup Credits are auto-purchased in blocks of at least 250, Add-On and Backup credits roll over while unused Included credits expire at the end of the cycle, and the billing schedule changes the allowance — Essentials 600 a month month-to-month, 660 on annual billed monthly, 8,640 a year on annual paid upfront; Pro 2,000, 2,200 and 28,800. An MMS uses three credits. Plans change — always verify the live price on their site.
Category context: Communication & Voice. Across the 22 tools in this category that we researched with a public US-dollar price, the median entry price is about $30 a month (lowest paid plan as listed, per seat where the vendor prices per seat). Compare pricing conditions in the Software Cost Atlas →

A $15 monthly 10DLC campaign fee appears on your bill if you use a 10DLC long code, charged by the carrier registry rather than by Textline, so no plan removes it; the same page notes that toll-free numbers carry no monthly registration fee, so the number type is the lever, not the tier. Plan prices are still not published — the page names Essentials, Pro and Enterprise and what they include, but no dollar figures.
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Business SMS for support and sales teams: shared inboxes, automations and compliance tooling.

Hands-on: not tested by usReported by buyers: GetApp, Software Finder, SelectHub and Research, read August 2026
Themes from the buyer-review sites listed at the foot of this page, read in August 2026. We have not run Textline ourselves, so this is other buyers' experience rather than ours. We summarise it here because the complaints are usually the part a vendor page leaves out.
The page still documents the meters rather than the prices, but it does now name three plans, and that changes what you should ask for (read 2026-08-31 on their own pricing page, from a European exit). Essentials carries a 600-message-credit monthly minimum, three agents and three years of conversation history; Pro raises that to a 2,000-credit minimum, five agents and unlimited history; Enterprise is a conversation. No dollar figure appears against any of them, and HIPAA-compliant plans cost extra on top of whatever you agree.
Two meters sit alongside the plan. Message credits bought in advance are $0.03 each; backup credits, the fallback that fires automatically when you run out mid-conversation, are $0.04 — a 33% premium for not noticing, charged at the exact moment you are mid-sentence with a customer. The $15 monthly 10DLC campaign fee is the line people budget wrong, and upgrading does not touch it: the carrier registry charges it, not Textline, so no plan removes it.
The number type does. The same page states that toll-free numbers carry no monthly registration fee, which makes this a routing decision rather than a billing one.
Our monthly capture read this vendor's pricing page every month from August 2026 to October 2026, and the amounts were the same all 3 times, including $0.03, $0.04 and $15 from the pricing above. We keep watching — the registry records what moves.
Facts about Textline that would change a buying decision, and where we stand on each. An unanswered question does not mean the feature is missing; it means we have not confirmed it yet.
Have a public source that answers one of these? How we review explains how we check and correct.
Set your Add-On amount in Credit Settings on day one. Textline's credits article (read 11 October 2026) says Add-On Credits at $0.03 can be bought only once per billing cycle, at its start; whatever you run short of after that comes from Backup Credits at $0.04, auto-purchased in blocks of at least 250. So size the Add-On order to your busiest month: the gap is 33% on every message, and unused Add-On credits roll over, while unused Included credits expire at the end of the cycle.
Decide the number type before you register anything, because the $15 monthly campaign fee follows that choice and not your plan. A 10DLC long code carries the fee; the pricing page states toll-free numbers have no monthly registration fee. Read Textline's own explainers on number types and on The Campaign Registry first, since the choice also affects how registration works. You can now compare the tiers yourself on what is included — 600 versus 2,000 minimum message credits a month, three versus five agents — so ask sales only for the two dollar figures and for what an overage costs.
Settle compliance before the first campaign: registration, documented opt-in and a working opt-out stay your responsibility whatever the platform does.
Vendor pricing page https://www.textline.com/pricing (read 2026-08-31, from a European exit — plan tiers, credit rates, 10DLC and toll-free fee FAQ); Textline, 'The Campaign Registry explained' https://www.textline.com/blog/the-campaign-registry-explained-how-to-register-forms-you-need-faqs (read 2026-08-31); Textline, 'Types of phone numbers' https://www.textline.com/blog/types-of-phone-numbers (read 2026-08-31). Not usable as a source: support.textline.com did not resolve on 2026-08-31. Re-verified 11 October 2026 on www.textline.com/pricing and the help.textline.com articles 'All About Textline's Various Message Credits' (12012074), 'Export a Conversation' (6660331), 'EXPORTS: Can we export Contact or Conversation data?' (6660372), 'How to cancel your account' (6660309), 'Can we port back to original provider?' (6660387) and 'My account isn't letting me add Agents' (6660253), all read 11 October 2026.
The natural comparison is Salesmsg or Zipwhip — the direct business-texting peers — compare on the per-message rate plus the 10DLC fee, since the platform fee is only part of it.
Some do. Textline's help article 'All About Textline's Various Message Credits' (updated 26 May 2026, read 11 October 2026) says Included Credits expire at the end of the billing cycle, month or year, while Add-On Credits ($0.03) and Backup Credits ($0.04) never expire and roll over. Add-On Credits can be bought only once per billing cycle; Backup Credits are auto-purchased in blocks of at least 250 when you dip below your threshold. Annual billing raises the included allowance: 10% more credits on annual billed monthly, 20% more on annual paid upfront, which gets the whole year's credits at renewal.
Conversations one at a time and the address book. The help article 'Export a Conversation' (read 11 October 2026) exports a single conversation as CSV from its message options menu, and 'EXPORTS: Can we export Contact or Conversation data?' says contact details export from the Address Book, given the right permissions; a bulk export of all conversations is not described: not confirmed. 'How to cancel your account' (January 2026) says your data stays on file after cancelling in case you restore, and is deleted on request. A ported-in number goes back to its original provider once the Department is deleted, per 'Can we port back to original provider?'.
An Agent is a team member invited to the account; Essentials includes three and Pro five (textline.com/pricing, read 11 October 2026), and the pricing page says each additional Agent brings bonus credits. The help article on adding Agents says that once you reach your plan's limit you cannot add more until you upgrade to the next tier, and that giving an existing Agent access to a Department does not add a seat. The two sources differ and no per-Agent price is printed: not confirmed.
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